FDIC-Insured – Backed by the full faith and credit of the U.S. Government10 Elements of a Successful Business Website
| Posted in Bank Blogs
It's your online storefront – a vital point of contact that allows you to showcase your products or services to consumers and businesses around the world. It's your website and very often the first impression your customers and prospects will have of you and your business. That's why it's imperative to maximize your website's potential.
Though every website is unique, there are certain elements that are essential. Here are 10:
- A simple domain name. To make it simple for your customers and prospects to find you, choose a domain name that's easy to remember and type.
- Your company logo. Your logo is part of your brand and should be the first thing your visitors see on your website.
- Your value proposition. Visitors of your website should know immediately what you offer and how you can help them. Take some time to craft compelling copy on your home page that highlights the needs you serve and how your business is unique from others that provide similar services.
- Easy navigation. Your website should make it easy for your customers and prospects to access the information or services they need. Be sure to have clearly labeled main menus, descriptive sub navigation, and links to important pages.
- Your business story. Your website should give visitors a sense of your business. Talk about how you got started, where you're located, and who you serve.
- Your products and services. When describing your products or services, don't just list features, but rather talk about the benefits they offer. You don't have to include a lot of product details; just enough information to get your customers and prospects to contact you.
- Contact information. To ensure your visitors always know how to reach you, list your contact information (phone number, email address) on every page of your website. Also include your links to social media sites.
- Contact form. Having a contact form allows you to collect important information about your website visitors, such as email addresses and receive permission to contact your prospects in the future.
- A blog. A blog provides another way to interact and connect with your customers and prospects. Consider including content that will be of value to your audience, as well as personal information about your company to give visitors a better sense of who you are.
- A clear call-to-action. What step do you want your customers or prospects to take after visiting your website? Make sure you outline that on every page. For example, if you are an insurance agency, you might have a call to action that says, "Call for a quick quote."
Your website can bring a world of business opportunity right to you. Make sure you maximize its full potential.