10 Ways to Make the Most of the Holiday Selling Season
| Posted in Bank Blogs
As the early decorations in retail stores have indicated, the holiday season is coming. There's a lot to like about that. It's a great opportunity to spend time with your loved ones and spread goodwill and cheer. And, if you happen to own a retail business, it's a great time to ring in the sales.
In the spirit of the season, here's a quick little list to help you prepare:
- Plan your inventory. Make projections of what you expect to sell and stock up on inventory accordingly.
- Deck the halls. If you have a retail location, create holiday-themed store displays to bring customers to your door.
- Set up your online storefront. Customers love shopping online. Make sure you have all your products available and that your site offers the highest level of security.
- Offer multiple ways to pay. Make shopping easier at checkout by giving your customers fast, safe, and secure ways to pay in-store, online, or on the road with contactless payments.
- Up your marketing game. It's a great time to leverage social media and take out online or print ads.
- Show appreciation for your customers. Send cards or emails and thank them for their business. Consider giving them a special offer or gift.
- Hire extra help. Make sure your business can accommodate increased traffic.
- Host a holiday party or event. It's a good way to bring buyers to your door.
- Team up with other businesses. Leverage the power of many by offering promotions or hosting events with neighboring businesses.
- Give back to a charity. The holidays are the time for giving. Consider donating to a favorite local charity or sending employee volunteers to help short-staffed community organizations.