How to Generate Publicity for Your Business
| Posted in Bank Blogs
Having your product or service be top of mind with your customers and prospects is the dream of every business owner. But how can a business without an established public relations department or large marketing budget make that happen? There are actually some simple steps you can take to showcase the benefits of your product or service to the public and ultimately, build your bottom line. And best of all, you can build that buzz at little to no cost to your business. Here's how:
- Deliver a good product/service/experience. If you deliver on what you promise, your customers will be satisfied. And there is no better advertisement for your business than happy customers who are likely to share their positive experiences with others.
- Get active on social media. Is your company on social media, such as Twitter, LinkedIn, or Facebook? If not, it's time to build your company's profile and start sharing it with others. Social media is one of the easiest, most convenient ways to build followers and make your products, services, and brand top of mind with your target audience. Once you establish a social media presence, post regularly to connect with your followers. Be sure to post helpful information, stories, and other updates that are important to the needs of your target audience. Be creative; there's always a chance that what you post could go viral, allowing millions of people around the world to learn about your offerings.
- Get involved. Another way to gain exposure for your business is to network and get involved with various events and organizations in your community. Consider joining networking groups, such as your local Chamber of Commerce and volunteering at and sponsoring local events in your city or town.
- Create press releases. Is there a story or hot topic featured in the news that may be related to your product or service? If so, create a press release and send it to media publications. You'll began to establish your expertise in your industry.
- Give back. Another sure way to generate business is to do charitable work. Charitable giving, either financially or through volunteering, is a great way to gain exposure for your business and even more importantly, to make a difference in the lives of others.
In short, you don't have to be a PR maven to generate good publicity for your company; you just have to make a good effort to tell your story.